The company is committed to creating a positive and supportive work environment, offering employees opportunities for growth and development. Founded in 1986 as a publishing business focused on horse racing form guides, the company initially operated under the name Winning Form.
The pivotal moment came in the late 1990s when Owen Heffer, son of one of the founders, recognized the potential of fixed-odds betting, then a nascent industry in South Africa.
Recognizing the immense potential of online betting, the company made a strategic decision to invest heavily in developing its online platform.
This foundation in print media allowed them to establish connections within the racing community and gather valuable insights into the betting industr The story of Hollywoodbets begins in 1986, not with online betting platforms or sprawling retail outlets, but with a humble family-run business.
Educational programs: Hollywoodbets provides scholarships and bursaries to underprivileged students, helping them to access quality educatio The Hollywood Foundation: A non-profit organization that supports various community projects across South Africa.
The story of Hollywoodbets begins in the vibrant city of Durban, South Africa.
The early days were characterized by long hours, dedication, and a deep understanding of the South African horse racing scene. On the one hand, the company creates jobs, generates revenue for the government through taxes, and contributes to the growth of the sports and entertainment industries.
International Expansion: There is significant potential for further international expansion, particularly in emerging markets.
Product Diversification: There are opportunities to further diversify the product offering, such as by introducing new casino games or virtual sports.
Technological Innovation: There are opportunities to leverage new technologies, such as artificial intelligence and blockchain, to improve the customer experience and streamline operations.
Strategic Partnerships: There are opportunities to form strategic partnerships with other companies, such as sports leagues or media organizations.
It demonstrates that Hollywoodbets is more than just a betting operator; it is a responsible corporate citizen that is committed to making a positive impact on societ This commitment to social responsibility not only benefits the communities in which Hollywoodbets operates but also enhances the company's reputation and strengthens its brand image.
Sponsorship of sports teams and events: Hollywoodbets sponsors numerous sports teams and events, helping to promote sport and recreation in local communities.
Furthermore, Hollywoodbets is a significant employer in South Africa, providing job opportunities for thousands of people.
While Hollywoodbets faces challenges and opportunities in the evolving landscape of the African gambling industry, the company is well-positioned to continue its growth and expand its presence in other markets.
Cricket
Followed passionately in South Africa, with betting options on test matches, ODIs, and T20 leagues. Hollywoodbets' presence in South Africa has a significant economic and social impact, both positive and negative. However, the most transformative period in Hollywoodbets' history coincided with the rise of the internet and the digital revolution.

This venture, born out of a personal passion for racing, laid the foundation for what would eventually become Hollywoodbets. Horse Racing
The traditional foundation of the company, with extensive coverage of local and international races.
Owen Binnion, the founder, initially established a publishing company focused on horse racing form guides.
Its commitment to responsible gambling, its focus on customer service, and its investment in new technologies will be crucial to its continued success. Other Sports
Including tennis, basketball, American football, golf, boxing, MMA, and many mor Rugby
Another hugely popular sport in South Africa, with significant focus on local and international competitions.
n Sport
Description
Soccer
The most popular sport globally and in South Africa, with extensive coverage of leagues and tournaments worldwide.